A Campaign for Every Gym Rat:
Crunch Mode
Copywriting | Print | Digital
Crunch Mode was the first full-year campaign that Crunch Fitness launched after the pandemic fundamentally changed our relationship to fitness.
This campaign focused on the cornucopia of ways that folks experience the gym, and all of the vibrant characters you can find at your local crunch—from spin enthusiasts to swolemates to drag queens.
Below is a selection of work produced for Crunch Fitness’ global Crunch Mode campaign across all brand channels.
Art Director: Suze Myers
Photographer: Coty Tarr
Crunch Mode was the first full-year campaign that Crunch Fitness launched after the pandemic fundamentally changed our relationship to fitness.
This campaign focused on the cornucopia of ways that folks experience the gym, and all of the vibrant characters you can find at your local crunch—from spin enthusiasts to swolemates to drag queens.
Below is a selection of work produced for Crunch Fitness’ global Crunch Mode campaign across all brand channels.
Art Director: Suze Myers
Photographer: Coty Tarr
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