Branding, Logo, Social, Web
QNS Collaborative is a community-based organization in Queens, NY that champions creativity and provides opportunities for creators to take next steps as small businesses.
In the world’s most diverse borough, we needed to create a brand identity that was both rooted in place and flexible enough to grow with the organization. Ultimately we drew inspiration from local organizing groups of the 20th century, featuring a typeface from foundry Vocal Type.
A logo and identity for a space built for all of us. This identity guide will set the tone for the brand as it grows into a physical space.
A custom set of icons and stickers that can be used across all touchpoints within the QNS Collaborative brand.
A microsite was created in order to facilitate the QNS Collaborative local business survey and guide the public to the funding campaign. I developed the site using Webflow and you can see the live site here.
Instagram guidelines were created for QNS Collaborative using custom illustrative assets and photography shot locally in Queens, NY. The social team can mix and match content to create dynamic stories and feed content.