Raise The Bar
Print | Web Design | Social
Concept work for a Rogue Fitness x Wexner Center exhibition celebrating women in strength sports.
With women’s rising interest in strength sports like CrossFit and Powerlifting, the fitness industry has ramped up attempts to market to them, but the vast majority of content falls prey to pink-washing and other tired #GirlBoss tactics.
I imagined a campaign that put the feeling of a good sweat sesh at the forefront instead.
Concept work for a Rogue Fitness x Wexner Center exhibition celebrating women in strength sports.
With women’s rising interest in strength sports like CrossFit and Powerlifting, the fitness industry has ramped up attempts to market to them, but the vast majority of content falls prey to pink-washing and other tired #GirlBoss tactics.
I imagined a campaign that put the feeling of a good sweat sesh at the forefront instead.
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